Module Description

Module Announcement

Classes will begin at 9am.


Module Description

Business analytics is a scientific and data-driven approach to help organisations solve problems, make better decisions, and increase productivity. Despite its business origins, analytics has been applied in governments, hospitals, and museums, spurning a $125 billion market. However, a significant number of analytics projects fail due, in part, to poor science (techniques), art (e.g., communication, implementation, change management) or both. Against this background, this module covers the critical success factors that span these topics: Epistemology of analytics, data collection, sample size considerations, psychometrics, statistical and predictive modelling, text analytics, and agile project management. It also discusses applications in human capital management, and healthcare through case studies from the likes of Google.


  • Introduction to Business Analytics
  • Crafting the problem and overview of analytics methodology
  • Scoping the engagement, data collection, sample size considerations
  • Thinking about data: Categories, evaluation, screening
  • Psychometrics and behavioural modelling
  • Statistical modelling
  • Predictive modelling
  • Text analytics
  • Program evaluation
  • People analytics
  • Healthcare analytics